Visit Azerbaijan?

Saw this commercial while on vacation, along with some others for Armenia and some OOH ads for Romania. Way better tourism advertising in France, clearly. Consider these are what I usually see on CTA buses or other miscellaneous billboards around Chicago:
* Wisconsin
* Illinois
* Western Iowa
The crazy thing is, I'm now thinking about visiting Azerbaijan, or Armenia, maybe even Romania. At least I'll look into it. Sounds more compelling than a trip to the Dells.
The other encouraging thing is to see that some people are out there hustling on YouTube trying to get semi-legitimate messages out. It isn't all extremely unfunny crap and shameless exhibitionism.