I'm a "lucky girl"

I'm a "lucky girl". Subscribed to Lucky for the wife. I think it was part of a renewal offer for Conde Nast Traveler where they included deals on a bunch of other CN magazines. I wonder if there is any kind of logic/screening in their system. My name isn't too often mistaken as feminine. Would they also address a "Larry" as a "lucky girl"? Do they just flat out assume no male would ever subscribe to Lucky?